We spend more time choosing fonts than deciding how to share our value with the world!
Does this sound familiar?
✅ You started your business;
✅ Whipped up a logo in Canva; and
✅ Jumped into posting on Instagram with a vision for your feed aesthetic but no plan for your content 😬
First of all, zero judgement!
This so common that it's almost a rite of passage for small businesses.
Which is all fine and well until it's not.
Until that initial enthusiasm and motivation wears off.
And you're left wondering what to post, creating Reels and leaving them to rot in your drafts, or letting "marketing" slide to the bottom of your to-do list for yet another week.
If, like many small business owners and freelancers, you dived straight into posting without a strategy you may now find yourself:
- Struggling to post consistently (despite your best efforts);
- Feeling frustrated with low reach and engagement; and
- Unsure how to make sales with your content.
These issues are interconnected and come back to one thing:
Knowing WHAT to post.
- It’s easier (and so much faster!) to be consistent when you know exactly what to say;
- You get better engagement + reach with specific content that your speaks directly to your audience ("she 'gets' me!"); And
- You’re more likely to inspire action when you build lasting relationships, instead of focussing on quick sales.
Whether you’ve been in business for 5 months or 5 years, there's never been a better time to lay the foundations for your content marketing success.
Prepare for takeoff with Your Content Flight Plan
Designed for service providers, freelancers and one-person marketing teams who want to attract new clients online, Your Content Flight Plan is your ticket to first class content - for ANY platform.
Your Content Flight Plan will help you unpack your dream client and navigate each step in your customer's journey to create a strategic content plan for YOUR business.
Forget trends, hacks and hashtags, strategy is where it's at if you actually want to make sales!
I WANT THIS!Your Content Flight Plan guides you, step-by-step, to create a strategic content plan for your business in only 3 weeks.
So you'll always know *exactly* what to post to attract clients with your content.
This program teaches phase 1 of my First Class Content Framework and is the first in a series of strategic content coaching programs for service providers, freelancers and one-person marketing teams who want to attract high-flying clients online.
- This is NOT a one-size-fits-all course with a bunch of platform-specific strategies;
- You won't find outlandish promises such as "10x your revenue in 3 minutes";
- Or hundreds of generic (*cough* ChatGPT-generated!) content ideas you don't want or need.
Your Content Flight Plan goes deeper - helping you map out messaging specifically for YOUR business.
So you can create results-focussed content aligned with YOUR business goals and YOUR ideal client's customer journey.
Best of all it's platform agnostic - meaning you can apply this process to create content for any social media channel, your email marketing, blog, vlog, podcast etc.
In addition, when you join this live 3-week sprint you'll receive personalised support every step of the way.
- 3 weeks of live training guiding you step-by-step to create your strategic content plan;
- Weekly group coaching/Q+A calls to review your progress and get personalised support;
- A pop-up Facebook group where you can ask questions and get feedback during the sprint (11 Nov - 1 Dec);
- 12 months access to all lessons, templates + coaching call recordings.
- Bonus training: Create Your Content Ecosystem
Discover how to align all your marketing efforts to move followers off social media and onto your own channels
All prices are in Australia dollars. In booking this session you agree to the terms and conditions outlined on the Shall We Social website.
✈︎ Week 1: Unpack your ideal customer/client
Forget "female, aged 30-50". You want to activate potential clients to work with you so we're going deeeep - unpacking their wants, needs and struggles so you can connect on a deeper level and build relationships, fast!
✈︎ Week 2: Customer journey mapping + key message development
No more wishy-washy copy! In week 2 you'll develop uber-specific key messages for each stage of the customer journey so you can move followers through your sales funnel from awareness to consideration to conversion (and beyond!)
✈︎ Week 3: Mile high ideas
Using a 3-step process of brainstorming, collation and research you'll churn out literally hundreds of strategic ideas - aligned with YOUR business + brand goals and YOUR ideal customer - so you always know exactly what to post!
✈︎ Bonus training: Create Your Content Ecosystem
Because all roads should lead to your own channels! Discover how to align your marketing efforts to move followers off social media and onto your website or sales page or onto a discovery call.
The Your Content Flight Plan will be delivered via a live sprint over 3 weeks (from 11 Nov - 1 Dec) providing you with the opportunity to ask questions and get personalised support as you map out a first class content plan for your business.
✈︎ Weekly Lessons
Delivered live in the pop-up Facebook group on Mondays at 12pm AEDT.
✈︎ Coaching/Q+A Calls
Delivered via Zoom on Thursdays at 12pm AEDT
Everything is recorded so you can catch up or revisit.
For the Q+A calls you'll have the opportunity to pre-submit your question if you cannot attend live.
COUNT ME IN!Meet your coach, Kryshla Salaris
Content Marketing Strategist + Coach, and founder of Shall We Social
I help service providers with realistic marketing strategies and time-saving systems - so they can improve their content, boost consistency, and build a brand without burnout.
I'm obsessed with your success
During my 15 years working in social media marketing I've had the pleasure of personally working with hundreds of clients (plus helping thousands of students in my online courses) to attract high-flying clients with their content.
During this sprint I’ll be your content co-pilot - helping you get your marketing foundations in place so you can stop overthinking and start taking action.
Because that, my friend, is where the magic really happens!
Most importantly, you'll do it in a way that feels enjoyable + sustainable.
You're ready to take off
You want to potential clients banging down your virtual door begging to buy your incredible offers!
You're a smart cookie. You know that going viral, chasing followers and obsessing over algorithm hacks isn't the path to sustainable success.
You understand that strategy, systems + sustainability are the real keys to consistency. You've tried batching, repurposing your content, even ChatGPT! but nothing seems to stick.
What a lot of marketing “gurus” fail to mention is this: You need to get the basics right before you can amplify your results with more advanced tactics such as batching, repurposing, AI and automation.
Which is exactly what Your Content Flight Plan will give you; a content runway to take your marketing sky high!
I'M READY TO FLY!
"5 stars for Kryshla!!!"
I have used coaches for social media before, but no one has ever made it as straightforward and easy, and most importantly FUN!
She is generous with her content and time and will make sure that everyone is heard and on track to help them reach their goals.
A must for anyone that has tried online courses that haven't worked for them before.
- Megan, Clinical Nutritionist @vitalaspects
- You are a service provider or freelancer - such as photographer, copywriter, stylist, virtual assistant etc.; and/or
- You have coaching program, course, or membership - that is, you sell your knowledge;
- You have been in business for at least 1 year and you have an offer ready to sell;
- You want personalised support to take action;
- You are willing to show up, get on camera, and become the face of your brand in order to connect and build relationships with new clients.
- You don't have an offer or service ready to sell yet. I'd love to support you once you're up and running but you need to put these in place first;
- You refuse to show your face on camera or have a faceless account. As a service-provider, you cannot hide behind your product - you ARE the product!;
- You are looking for a quick fix or you aren't willing to try new things. This is for motivated action-takers only;
- You do not have creative control over your own marketing, offers and branding. If you're a network marketer/direct seller/MLM etc. who doesn't have their own website or email list, this isn't for you.
When are the live sessions?
How long do I have access?
What if I can't attend the live calls?
What currency is the pricing in?
Do I need any special tools or tech?
Is this suitable for beginners?
Still on the fence?
Send me an email with your questions.
